Sunday, 8 September 2013

How to Optimize Website in Search Engines

Submit your website to search engine
First of all you need to do is submit your website to search engine. To know how to do it click here.

Meta tags and key words analyzer
How to Choose Meta Data for Your Website

When choosing keywords for your website, create an overall set for your home page and as a default for your entire website. Send that keyword list to us, and we will set it up as the default for all pages of your website
Next, create a set for each page on your website, specifically targeting the content on that page. Below are some guidelines/tips to help you research, consider and select the meta tag information for your website. 

Tips for Choosing Good Keywords: 
  1. Choose keywords and/or phrases based on how your customer would think/search for your products/services (don't use your marketing buzzwords or acronyms unless they are well-known by your target audience). (i.e., content management system or editable website) .
  2. Think of synonyms of your major keywords (ie: content management system, CMS, web management system, editable websites, editable web pages, etc.) 
  3. Think of geo-specific words that pertain to the area your business serves (ie: Bennington, Omaha, Nebraska, NE) 
  4. It is also beneficial to use online keyword research tools to help you see how competitive the keywords on your list are, as well as, gain insight into other keywords you hadn't considered.
How to describe meta data in an html document
<meta name="description" content="Free Web tutorials">
<meta name="keywords" content="HTML,CSS,XML,JavaScript">
<meta name="author" content="Ståle Refsnes">
<meta charset="UTF-8">

Define keywords for search engine
<meta name="keywords" content="HTML, CSS, XML, XHTML, JavaScript">

  • XML site map submission
  • Submit your site map to search engine. You can create your site map here.
  • Manage site links
If a site is lucky enough to get an additional block of links under their listing in Google, these can be managed in Google Webmaster Tools. You can’t tell Google what pages to add, but you can tell Google not to show a site link it has created.
Other tools that can help you decide on what content to publish include trend spotting tools. Here’s a good list.

One good way to use trend data in a content marketing strategy is to look for fast breaking trends and, if they are associated with your niche, publish content on the trend topic in order to capitalize on the growing interest. This approach is particularly suited to news-driven content. Let’s look at one trend tool in a bit more detail, as it’s free and therefore readily accessible.

Google Trends

Google Trends, like the Google Keywords tool, shows how often a keyword term is searched for relative to the total search-volume across various regions of the world. This tool was split out into Google Insights For Search, but Insights has been shut down and reintegrated back into Google trends.

How to Optimize Website in Search Engines

Google Trends is a great tool for comparing the relative popularity of one term against another. However, it’s most compelling use is to spot rising trends relating to your keyword area. Content that caters to a new, rapidly growing demand has a high chance of success because chances are there isn’t a lot of existing quality content on the topic yet.

We can also see which regions are most interested in these trends. For example, wallpapering appears to highly popular in the UK. This might be a good regional target audience for our company.

Another tip: look for “where do I” + keyword questions. For example, if you constantly monitor “where can I” + wallpaper in Twitter, you could respond to relevant tweets, in real time, and post your URL. It’s also a great way to gauge what is really on people’s minds. Our wallpapering company might assume people want wallpaper services and tools, yet they might spot a lot of questions about removing existing wallpaper that they hadn’t considered or emphasised. Also use variations, such as “how can I”, “anyone know”, etc.

This type of research can help make our FAQs pages more relevant, too. After all, we have clearly documented evidence that the questions we answer really are frequently asked questions!
Types Of Content

The internet is a rich, multi-media environment.

Use Google Keywords and search for categories of information relating to your niche i.e. wallpapering + video, wallpapering + photos, wallpapering + white papers. This way, you can gauge demand for each type of content before you create it.


Video – creating video is getting easier and easier as cameras and editing software becomes ubiquitous. Video is particularly good for demonstrating procedures or for anything that is action oriented. Pay careful attention to lighting and sound as these areas can make a video appear cheap if done poorly.
How to make a YouTube video
How to edit video on the cheap
The Five Deadly Sins Of Amateur Video

Infographics – an info-graphic is a graphical representation of information. The London Tube map is a famous example of an info-graphic Today, marketers use info-graphics to draw attention by visualizing data.
Marketing Infographic examples
Info-graphic creation tools

Articles – How-to articles, advice, promotion, descriptions, stories, and anecdotes.
Write an article in 20 minutes

Audio – radio shows, music, podcasts, spoken word, and interviews
How to make a Podcast 

Photos – you know the drill!
Taking professional photos

White papers – authoritative report or guide that helps readers understand an issue. Typically, white papers make an argument as to why one product or service is the best option to solve a business problem. They can take the form of a backgrounder, a set of tops, or pose a problem and a solution.
Top ten tips for creating great whitepapers

Case studies – case studies are research, bringing together data and analysis, and making observations about the results. An example of a case study could be how you approached and solved a problem for a client. These are especially useful when the results can be applied universally.
Eight tips for creating a great case study

News – the latest news, gossip, or insider industry information.

Blogs – a less formal take on news, typically heavy on opinion and discussion. Also consider forums.
How to write great blog content

Tweets – you can use Tweets to get known for covering a particular niche of information.
For those new to Twitter…..

Who is using our website and what do they want?

One means used by marketers to get a better idea of what their users want is by using “personas”.

Personas are archetypes of customers. It’s a way to put yourself in someone elses shoes and imagine seeing the world through their eyes. This is important, because our customers aren’t all the same. They will likely be buying for very different reasons.

Imagine you run a car yard. A 20-something female walks onto the lot. She wants to buy a reasonably priced late model car. Something not too expensive, but something that looks great. She’s not overly interested in specifications or performance, but it can’t be a slug. Fast is good!

Minutes later, a middle aged man walks onto the lot looking for a vehicle he can use for his construction business. He’s pretty sure he wants a pickup. Or maybe an SUV. He doesn’t care about price. He also wants something he can take off-road in the weekend.

Two very different customers who both want something you have. You need to talk to these customers differently. This is easy to do offline, where you can size them up, watch their expressions, ask questions, listen to their responses, and interact. This is harder online where you tend to track what they do by observing data.

If we create personas for these different people, it can make it easier to determine how the site should look, and where we should place certain features and messages.

To create a persona we detail a personas specific characteristics. The young woman becomes Zoe, a 25 year old advertising executive. She is interested in fashion and travel. She doesn’t have much disposable income, but has got a good line of credit. She is concerned about price, but she is most concerned about appearance.

Similarly, Warren is a 55 year old builder, married, with two kids. He’s well off. He’s not spendthrift. He likes things to be solidly built and dependable.

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